Literal question
Imagine that one of your adult household members has fallen ill with fever. Would you be willing to pay [ACT START PRICE] so that this person could be treated with Coartem? Remember, Coartem is the most effective medicine for treating malaria and is recommended by the National Malaria Control Center (NMCC).
Interviewer instructions
Find out if the respondent would be willing to pay the [ACT START PRICE] on the sticker in order to have the sick person treated with Coartem. For example, if the [ACT START PRICE] is 7,000 Kwacha, find out whether the respondent would be willing to pay that 7,000 Kwacha. If the respondent doesn't seem to understand the importance of using Coartem to treating malaria, remind him/her that Coartem is the most effective medicine for the treatment of malaria and is recommended by the National Malaria Control Centre in Lusaka. If answer is NO skip to Q11.48.
Question post text
If answer is 2 > Go to 11.48 (e2_48 - variable name in dataset).