| Value | Category |
|---|---|
| Brand name | |
| Classic product with fewer competitors | |
| Faster and cleaner | |
| Higher european quality | |
| International brand is easier to market | |
| New in the market | |
| Nothing | |
| Officials at the ONTT are not aware about actualities in the industry, they dont encourage innovation | |
| The new product is a medicinal plant of the most powerful and best-known | |
| development of cultural tourism such as carnivals and rallys | |
| lifetime, efficiency and horizontal and vertical filtration |