INTERVIEWER: SHOW CARD
Not important
Slightly important
Fairly important
Very important
Extremely important
Literal question
How important are the following as potential sources of information about new customers for your firm?
Family and friends
Categories
Value
Category
1
Not important
2
Slightly important
3
Fairly important
4
Very important
5
Extremely important
6
Don’t know
Sysmiss
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.