1) INTERVIEWER: SHOW CARD
CARD- Q20
Not important
Slightly important
Fairly important
Very important
Extremely important
2) INTERVIEWER: FOR EACH INITIATIVE ANSWERED "YES" ASK:
Literal question
And how important in retrospect was this initiative for the survival and/or growth of your company over that period?
Changed the identity of the main customers (>20% of sales)
Categories
Value
Category
1
Not important
2
Slightly important
3
Fairly important
4
Very important
5
Extremely important
6
Don’t know
Sysmiss
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.