All Media and Products Survey 1995

South Africa, 1995

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Reference ID

ZAF_1995_AMPS_v01_M

Producer(s)

South African Advertising Research Foundation (SAARF)

Metadata

DDI/XML JSON

Created on

Dec 20, 2012

Last modified

Mar 29, 2019

Page views

427925

Downloads

366

(ls93_zsc)

Data file: AMPS 1995 BLK_tm_20120227

Overview

Valid: 6557

Invalid: 0

Type: Discrete

Decimal: 0

Start: 1524

End: 1528

Width: 5

Range: -

Format:

Questions and instructions

Categories

Value	Category
1	Yes
20.4
22.39
23.25
23.83
23.88
24.22
24.25
25.24
25.4
25.83
25.88
26.02
26.22
26.25
26.69
26.88
27.08
27.11
27.16
27.32
27.4
27.66
27.69
27.71
28.02
28.08
28.26
28.84
28.87
28.88
29.07
29.1
29.15
29.23
29.46
29.65
29.73
29.85
30.01
30.17
30.2
30.25
30.31
30.51
30.54
30.6
30.7
30.73
30.84
30.98
31.01
31.22
31.51
31.7
31.73
31.89
32.01
32.08
32.17
32.31
32.33
32.5
32.51
32.59
32.67
32.7
32.73
32.78
32.98
33.01
33.17
33.28
33.45
33.51
33.56
33.59
33.64
33.69
33.84
33.87
34.08
34.14
34.17
34.37
34.42
34.45
34.47
34.5
34.56
34.74
34.78
34.84
35.02
35.16
35.18
35.32
35.36
35.52
35.55
35.58
35.6
35.64
35.83
35.86
35.94
35.99
36.02
36.13
36.16
36.22
36.27
36.33
36.42
36.45
36.49
36.55
36.61
36.84
36.94
36.99
37.02
37.04
37.08
37.13
37.28
37.31
37.32
37.41
37.47
37.5
37.51
37.6
37.63
37.69
37.79
37.94
37.99
38.02
38.16
38.18
38.22
38.28
38.29
38.46
38.49
38.57
38.61
38.65
38.79
38.85
38.88
38.99
39.02
39.07
39.08
39.15
39.18
39.27
39.3
39.43
39.46
39.49
39.69
39.71
39.85
39.93
39.95
40.05
40.17
40.27
40.32
40.35
40.37
40.45
40.76
40.8
40.85
40.9
40.92
40.93
40.95
40.98
41.13
41.23
41.26
41.32
41.43
41.45
41.48
41.5
41.54
41.56
41.57
41.6
41.62
41.76
41.84
41.93
42
42.03
42.04
42.09
42.12
42.28
42.31
42.32
42.34
42.37
42.48
42.5
42.59
42.7
42.75
42.78
42.9
42.92
42.93
43
43.09
43.13
43.16
43.2
43.22
43.29
43.32
43.34
43.37
43.42
43.5
43.53
43.59
43.61
43.76
43.78
43.79
43.84
43.97
44.08
44.12
44.18
44.26
44.27
44.28
44.31
44.42
44.45
44.47
44.5
44.62
44.64
44.7
44.76
44.86
44.9
44.94
45
45.05
45.06
45.09
45.28
45.33
45.36
45.56
45.61
45.75
45.77
45.78
45.91
45.94
45.95
45.99
46.08
46.14
46.17
46.19
46.22
46.39
46.44
46.45
46.53
46.61
46.63
46.75
46.77
46.8
46.82
46.88
47.05
47.08
47.1
47.11
47.13
47.24
47.27
47.35
47.55
47.6
47.61
47.63
47.71
47.91
47.94
48.02
48.05
48.08
48.1
48.13
48.25
48.38
48.43
48.49
48.52
48.6
48.63
48.77
48.8
48.82
48.85
48.88
49.01
49.08
49.18
49.22
49.27
49.29
49.38
49.4
49.43
49.46
49.49
49.61
49.63
49.64
49.67
49.68
49.77
49.82
49.85
49.87
49.9
49.92
49.96
50.02
50.08
50.1
50.26
50.35
50.49
50.54
50.57
50.76
50.78
50.94
50.95
51.03
51.1
51.2
51.23
51.35
51.37
51.38
51.44
51.46
51.54
51.62
51.64
51.76
51.78
51.81
51.85
51.87
51.95
52.01
52.09
52.12
52.14
52.25
52.26
52.47
52.56
52.62
52.67
52.71
52.87
52.93
52.95
53.09
53.12
53.17
53.2
53.23
53.25
53.34
53.36
53.37
53.39
53.42
53.5
53.53
53.55
53.56
53.58
53.64
53.75
54.05
54.1
54.23
54.28
54.3
54.39
54.42
54.52
54.62
54.64
54.67
54.7
54.83
54.86
54.97
55.02
55.08
55.11
55.19
55.25
55.27
55.3
55.44
55.49
55.55
55.58
55.6
55.74
55.82
55.91
55.94
56
56.02
56.11
56.16
56.19
56.35
56.39
56.41
56.44
56.49
56.6
56.66
56.68
56.82
56.85
56.99
57.02
57.1
57.12
57.26
57.68
57.71
57.88
57.91
57.94
58.1
58.12
58.16
58.35
58.43
58.45
58.59
58.76
58.78
58.87
59.23
59.28
59.43
59.48
59.64
59.68
59.71
59.73
59.84
59.87
59.93
59.97
60.11
60.12
60.14
60.25
60.31
60.45
60.59
60.75
61
61.2
61.23
61.39
61.41
61.43
61.45
61.61
61.67
61.72
61.74
61.84
61.88
61.92
62.05
62.08
62.97
63.13
63.16
63.41
63.44
63.61
64.74
64.79
64.9
64.93
64.96
65.13
65.16
65.59
66.45
66.73
66.9
66.93
68.22
68.45
70.22

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

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