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All Media and Products Survey 1995

South Africa, 1995
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Reference ID
ZAF_1995_AMPS_v01_M
Producer(s)
South African Advertising Research Foundation (SAARF)
Metadata
DDI/XML JSON
Created on
Dec 20, 2012
Last modified
Mar 29, 2019
Page views
166958
Downloads
302

Data file: AMPS 1995 WCI_tm_20120227

Cases: 8086
Variables: 7045

Variables

av_i_r90
av_i_r91
av_i_r92
av_i_r93
av_i_r94
av_i_r95
qd1_1
Personally have read or paged through Farmers weekly in the past 6 months?
qd1_2
Personally have read or paged through Finance week in the past 6 months?
qd1_3
Personally have read or paged through Financial mail in the past 6 months?
qd1_4
Personally have read or paged through Fin & Tegniek in the past 6 months?
qd1_5
Personally have read or paged through Huisgenoot in the past 6 months?
qd1_6
Personally have read or paged through Keur in the past 6 months?
qd1_7
Personally have read or paged through Landbouweekblad in the past 6 months?
qd1_8
Personally have read or paged through Personality in the past 6 months?
qd1_9
Personally have read or paged through Rapport tydskrif in the past 6 months?
qd1_10
Personally have read or paged through Sun times mag in the past 6 months?
qd1_11
Personally have read or paged through Time in the past 6 months?
qd1_12
Personally have read or paged through You in the past 6 months?
qd1_13
Personally have read or paged through None of these in the past 6 months?
out_bnds
a_values
ls95_zsc
qd2_1
How many different issues of Farmers weekly do you usually read or page through?
qd2_2
How many different issues of Finance week do you usually read or page through?
qd2_3
How many different issues of Financial mail do you usually read or page through?
qd2_4
How many different issues of Fin & Tegniek do you usually read or page through?
qd2_5
How many different issues of Huisgenoot do you usually read or page through?
qd2_6
How many different issues of Keur do you usually read or page through?
qd2_7
How many different issues of Landbouweekblad do you usually read or page through
qd2_8
How many different issues of Personality do you usually read or page through?
qd2_9
How many different issues of Rapport tydskrif do you usually read or page throu
qd2_10
How many different issues of Sun times mag do you usually read or page through?
qd2_11
How many different issues of Time do you usually read or page through?
qd2_12
How many different issues of You do you usually read or page through?
qd4_1
You read that issue of Farmers weekly on one day only or on more than one day?
qd3_1
When was the last time you personally read or paged through a copy of Farmers we
qd4_2
You read that issue of Finance week on one day only or on more than one day?
qd3_2
When was the last time you personally read or paged through a copy of Finance we
qd4_3
You read that issue of Financial mail on one day only or on more than one day?
qd3_3
When was the last time you personally read or paged through a copy of Financial
qd4_4
You read that issue of Fin & Tegniek on one day only or on more than one day?
qd3_4
When was the last time you personally read or paged through a copy of Fin & Tegn
qd4_5
You read that issue of Huisgenoot on one day only or on more than one day?
qd3_5
When was the last time you personally read or paged through a copy of Huisgenoot
qd4_6
You read that issue of Keur on one day only or on more than one day?
qd3_6
When was the last time you personally read or paged through a copy of Keur?
qd4_7
You read that issue of Landbouweekblad on one day only or on more than one day?
qd3_7
When was the last time you personally read or paged through a copy of Landbouwee
qd4_8
You read that issue of Personality on one day only or on more than one day?
qd3_8
When was the last time you personally read or paged through a copy of Personalit
qd4_9
You read that issue of Rapport tydskrif on one day only or on more than one day
qd3_9
When was the last time you personally read or paged through a copy of Rapport ty
qd4_10
You read that issue of Sun times mag on one day only or on more than one day?
qd3_10
When was the last time you personally read or paged through a copy of Sun times
qd4_11
You read that issue of Time on one day only or on more than one day?
qd3_11
When was the last time you personally read or paged through a copy of Time?
qd4_12
You read that issue of You on one day only or on more than one day?
qd3_12
When was the last time you personally read or paged through a copy of You?
qd5_1
When did you read this particular issue of Farmers weeklyfor the first time?
qd6_1
Please tell me how thoroughly you usually read Farmers weekly?
qd5_2
When did you read this particular issue of Finance weekfor the first time?
qd6_2
Please tell me how thoroughly you usually read Finance week?
qd5_3
When did you read this particular issue of Financial mailfor the first time?
qd6_3
Please tell me how thoroughly you usually read Financial mail?
qd5_4
When did you read this particular issue of Fin & Tegniek for the first time?
qd6_4
Please tell me how thoroughly you usually read Fin & Tegniek ?
qd5_5
When did you read this particular issue of Huisgenootfor the first time?
qd6_5
Please tell me how thoroughly you usually read Huisgenoot?
qd5_6
When did you read this particular issue of Keurfor the first time?
qd6_6
Please tell me how thoroughly you usually read Keur?
qd5_7
When did you read this particular issue of Landbouweekbladfor the first time?
qd6_7
Please tell me how thoroughly you usually read Landbouweekblad?
qd5_8
When did you read this particular issue of Personalityfor the first time?
qd6_8
Please tell me how thoroughly you usually read Personality?
qd5_9
When did you read this particular issue of Rapport tydskrif for the first time?
qd6_9
Please tell me how thoroughly you usually read Rapport tydskrif ?
qd5_10
When did you read this particular issue of Sun times magfor the first time?
qd6_10
Please tell me how thoroughly you usually read Sun times mag?
qd5_11
When did you read this particular issue of Timefor the first time?
qd6_11
Please tell me how thoroughly you usually read Time?
qd5_12
When did you read this particular issue of Youfor the first time?
qd6_12
Please tell me how thoroughly you usually read You?
qe1_1
Personally have read or paged through FAIRLADY in the past 6 months?
qe1_2
Personally have read or paged through PEOPLE in the past 6 months?
qe1_3
Personally have read or paged through Rooi Rose in the past 6 months?
qe1_4
Personally have read or paged through SARIE in the past 6 months?
qe1_5
Personally have read or paged through SCOPE in the past 6 months?
qe1_6
Personally have read or paged through None of these in the past 6 months?
qe2_1
How many different issues of FAIRLADY do you usually read or page through?
qe2_2
How many different issues of PEOPLE do you usually read or page through?
qe2_3
How many different issues of Rooi Rose do you usually read or page through?
qe2_4
How many different issues of SARIE do you usually read or page through?
qe2_5
How many different issues of SCOPE do you usually read or page through?
qe4_1
You read that issue of FAIRLADY on one day only or on more than one day?
qe3_1
When was the last time you personally read or paged through a copy of FAIRLADY?
qe4_2
You read that issue of PEOPLE on one day only or on more than one day?
qe3_2
When was the last time you personally read or paged through a copy of PEOPLE?
qe4_3
You read that issue of Rooi Rose on one day only or on more than one day?
qe3_3
When was the last time you personally read or paged through a copy of Rooi Rose?
qe4_4
You read that issue of SARIE on one day only or on more than one day?
qe3_4
When was the last time you personally read or paged through a copy of SARIE?
qe4_5
You read that issue of SCOPE on one day only or on more than one day?
qe3_5
When was the last time you personally read or paged through a copy of SCOPE?
qe5_1
When did you read this particular issue of FAIRLADY for the first time?
qe6_1
Please tell me how thoroughly you usually read FAIRLADY?
qe5_2
When did you read this particular issue of PEOPLE for the first time?
qe6_2
Please tell me how thoroughly you usually read PEOPLE?
qe5_3
When did you read this particular issue of Rooi Rose for the first time?
qe6_3
Please tell me how thoroughly you usually read Rooi Rose?
qe5_4
When did you read this particular issue of SARIE for the first time?
qe6_4
Please tell me how thoroughly you usually read SARIE?
qe5_5
When did you read this particular issue of SCOPE for the first time?
qe6_5
Please tell me how thoroughly you usually read SCOPE?
qf1_1
Personally have read or paged through Bona in the past 6 months?
qf1_2
Personally have read or paged through Car in the past 6 months?
qf1_3
Personally have read or paged through cosmopolitan in the past 6 months?
qf1_4
Personally have read or paged through De kat in the past 6 months?
qf1_5
Personally have read or paged through Drum in the past 6 months?
qf1_6
Personally have read or paged through Edgars club in the past 6 months?
qf1_8
Personally have read or paged through femina in the past 6 months?
qf1_9
Personally have read or paged through garden & home in the past 6 months?
qf1_10
Personally have read or paged through getaway in the past 6 months?
qf1_11
Personally have read or paged through house and leisure in the past 6 months?
qf1_12
Personally have read or paged through hustler in the past 6 months?
qf1_13
Personally have read or paged through kick off in the past 6 months?
qf1_14
Personally have read or paged through living & loving in the past 6 months?
qf1_15
Personally have read or paged through multichoice tv guide in the past 6 months?
qf1_16
Personally have read or paged through PACE in the past 6 months?
qf1_17
Personally have read or paged through PENTHOUSE in the past 6 months?
qf1_18
Personally have read or paged through PLAYBOY in the past 6 months?
qf1_19
Personally have read or paged through Readers Digest in the past 6 months?
qf1_20
Personally have read or paged through S.A.Food & Home in the past 6 months?
qf1_21
Personally have read or paged through SA Sports ill in the past 6 months?
qf1_22
Personally have read or paged through Style in the past 6 months?
qf1_23
Personally have read or paged through Thandi in the past 6 months?
qf1_24
Personally have read or paged through Top 40 in the past 6 months?
qf1_25
Personally have read or paged through Tribute in the past 6 months?
qf1_26
Personally have read or paged through True Love in the past 6 months?
qf1_27
Personally have read or paged through Woman’s value in the past 6 months?
qf1_28
Personally have read or paged through Your family in the past 6 months?
qf1_29
Personally have read or paged through None in the past 6 months?
qf2_1
How many different issues of Bona do you usually read or page through?
qf2_2
How many different issues of Car do you usually read or page through?
qf2_3
How many different issues of cosmopolitan do you usually read or page through?
qf2_5
How many different issues of Drum do you usually read or page through?
qf2_6
How many different issues of Edgars club do you usually read or page through?
qf2_8
How many different issues of femina do you usually read or page through?
qf2_9
How many different issues of garden & home do you usually read or page through?
qf2_10
How many different issues of getaway do you usually read or page through?
qf2_11
How many different issues of house and leisure do you usually read or page throu
qf2_12
How many different issues of hustler do you usually read or page through?
qf2_13
How many different issues of kick off do you usually read or page through?
qf2_14
How many different issues of living & loving do you usually read or page through
qf2_15
How many different issues of multichoice tv guide do you usually read or page th
qf2_16
How many different issues of PACE do you usually read or page through?
qf2_17
How many different issues of PENTHOUSE do you usually read or page through?
qf2_18
How many different issues of PLAYBOY do you usually read or page through?
qf2_19
How many different issues of Readers Digest do you usually read or page through?
qf2_20
How many different issues of S.A.Food & Home do you usually read or page through
qf2_21
How many different issues of SA Sports ill do you usually read or page through?
qf2_22
How many different issues of Style do you usually read or page through?
qf2_23
How many different issues of Thandi do you usually read or page through?
qf2_24
How many different issues of Top 40 do you usually read or page through?
qf2_25
How many different issues of Tribute do you usually read or page through?
qf2_26
How many different issues of True Love do you usually read or page through?
qf2_27
How many different issues of Woman’s value do you usually read or page through?
qf2_28
How many different issues of Your family do you usually read or page through?
qf4_1
You read that issue of Bona on one day only or on more than one day?
qf3_1
When was the last time you personally read or paged through a copy of Bona?
qf4_2
You read that issue of Car on one day only or on more than one day?
qf3_2
When was the last time you personally read or paged through a copy of Car?
qf4_3
You read that issue of cosmopolitan on one day only or on more than one day?
qf3_3
When was the last time you personally read or paged through a copy of cosmopolit
qf4_4
You read that issue of De kat on one day only or on more than one day?
qf3_4
When was the last time you personally read or paged through a copy of De kat?
qf4_5
You read that issue of Drum on one day only or on more than one day?
qf3_5
When was the last time you personally read or paged through a copy of Drum?
qf4_6
You read that issue of Edgars club on one day only or on more than one day?
qf3_6
When was the last time you personally read or paged through a copy of Edgars clu
qf4_8
You read that issue of femina on one day only or on more than one day?
qf3_8
When was the last time you personally read or paged through a copy of femina?
qf4_9
You read that issue of garden & home on one day only or on more than one day?
qf3_9
When was the last time you personally read or paged through a copy of garden & h
qf4_10
You read that issue of getaway on one day only or on more than one day?
qf3_10
When was the last time you personally read or paged through a copy of getaway?
qf4_11
You read that issue of house and leisure on one day only or on more than one day
qf3_11
When was the last time you personally read or paged through a copy of house and
qf4_12
You read that issue of hustler on one day only or on more than one day?
qf3_12
When was the last time you personally read or paged through a copy of hustler?
qf4_13
You read that issue of kick off on one day only or on more than one day?
qf3_13
When was the last time you personally read or paged through a copy of kick off?
qf4_14
You read that issue of living & loving on one day only or on more than one day?
qf3_14
When was the last time you personally read or paged through a copy of living & l
qf4_15
You read that issue of multichoice tv guide on one day only or on more than one
qf3_15
When was the last time you personally read or paged through a copy of multichoic
qf4_16
You read that issue of PACE on one day only or on more than one day?
qf3_16
When was the last time you personally read or paged through a copy of PACE?
qf4_17
You read that issue of PENTHOUSE on one day only or on more than one day?
qf3_17
When was the last time you personally read or paged through a copy of PENTHOUSE?
qf4_18
You read that issue of PLAYBOY on one day only or on more than one day?
qf3_18
When was the last time you personally read or paged through a copy of PLAYBOY?
qf4_19
You read that issue of Readers Digest on one day only or on more than one day?
qf3_19
When was the last time you personally read or paged through a copy of Readers Di
qf4_20
You read that issue of S.A.Food & Home on one day only or on more than one day?
qf3_20
When was the last time you personally read or paged through a copy of S.A.Food &
qf4_21
You read that issue of SA Sports ill on one day only or on more than one day?
qf3_21
When was the last time you personally read or paged through a copy of SA Sports
qf4_22
You read that issue of Style on one day only or on more than one day?
qf3_22
When was the last time you personally read or paged through a copy of Style?
qf4_23
You read that issue of Thandi on one day only or on more than one day?
qf3_23
When was the last time you personally read or paged through a copy of Thandi?
qf4_24
You read that issue of Top 40 on one day only or on more than one day?
qf3_24
When was the last time you personally read or paged through a copy of Top 40?
qf4_25
You read that issue of Tribute on one day only or on more than one day?
qf3_25
When was the last time you personally read or paged through a copy of Tribute?
qf4_26
You read that issue of True Love on one day only or on more than one day?
qf3_26
When was the last time you personally read or paged through a copy of True Love?
qf4_27
You read that issue of Woman’s value on one day only or on more than one day?
qf3_27
When was the last time you personally read or paged through a copy of Woman’s va
qf4_28
You read that issue of Your family on one day only or on more than one day?
qf3_28
When was the last time you personally read or paged through a copy of Your famil
qf5_1
When did you read this particular issue of Bona for the first time?
qf6_1
Please tell me how thoroughly you usually read Bona?
qf5_2
When did you read this particular issue of Car for the first time?
qf6_2
Please tell me how thoroughly you usually read Car?
qf5_3
When did you read this particular issue of cosmopolitan for the first time?
qf6_3
Please tell me how thoroughly you usually read cosmopolitan?
qf5_4
When did you read this particular issue of De kat for the first time?
qf6_4
Please tell me how thoroughly you usually read De kat?
qf5_5
When did you read this particular issue of Drum for the first time?
qf6_5
Please tell me how thoroughly you usually read Drum?
qf5_6
When did you read this particular issue of Edgars club for the first time?
qf6_6
Please tell me how thoroughly you usually read Edgars club?
qf5_8
When did you read this particular issue of femina for the first time?
qf6_8
Please tell me how thoroughly you usually read femina?
qf5_9
When did you read this particular issue of garden & home for the first time?
qf6_9
Please tell me how thoroughly you usually read garden & home?
qf5_10
When did you read this particular issue of getaway for the first time?
qf6_10
Please tell me how thoroughly you usually read getaway?
qf5_11
When did you read this particular issue of house and leisure for the first time?
qf6_11
Please tell me how thoroughly you usually read house and leisure?
qf5_12
When did you read this particular issue of hustler for the first time?
qf6_12
Please tell me how thoroughly you usually read hustler?
qf5_13
When did you read this particular issue of kick off for the first time?
qf6_13
Please tell me how thoroughly you usually read kick off?
qf5_14
When did you read this particular issue of living & loving for the first time?
qf6_14
Please tell me how thoroughly you usually read living & loving?
qf5_15
When did you read this particular issue of multichoice tv guide for the first ti
qf6_15
Please tell me how thoroughly you usually read multichoice tv guide?
qf5_16
When did you read this particular issue of PACE for the first time?
qf6_16
Please tell me how thoroughly you usually read PACE?
qf5_17
When did you read this particular issue of PENTHOUSE for the first time?
qf6_17
Please tell me how thoroughly you usually read PENTHOUSE?
qf5_18
When did you read this particular issue of PLAYBOY for the first time?
qf6_18
Please tell me how thoroughly you usually read PLAYBOY?
qf5_19
When did you read this particular issue of Readers Digest for the first time?
qf6_19
Please tell me how thoroughly you usually read Readers Digest?
qf5_20
When did you read this particular issue of S.A.Food & Home for the first time?
qf6_20
Please tell me how thoroughly you usually read S.A.Food & Home?
qf5_21
When did you read this particular issue of SA Sports ill for the first time?
qf6_21
Please tell me how thoroughly you usually read SA Sports ill?
qf5_22
When did you read this particular issue of Style for the first time?
qf6_22
Please tell me how thoroughly you usually read Style?
qf5_23
When did you read this particular issue of Thandi for the first time?
qf6_23
Please tell me how thoroughly you usually read Thandi?
qf5_24
When did you read this particular issue of Top 40 for the first time?
qf6_24
Please tell me how thoroughly you usually read Top 40?
qf5_25
When did you read this particular issue of Tribute for the first time?
qf6_25
Please tell me how thoroughly you usually read Tribute?
qf5_26
When did you read this particular issue of True Love for the first time?
qf6_26
Please tell me how thoroughly you usually read True Love?
qf5_27
When did you read this particular issue of Woman’s value for the first time?
qf6_27
Please tell me how thoroughly you usually read Woman’s value?
qf5_28
When did you read this particular issue of Your family for the first time?
qf6_28
Please tell me how thoroughly you usually read Your family?
qg1_1
Personally listened to SAFm in the past 6 months?
qg1_2
Personally listened to Afrikaans stereo in the past 6 months?
qg1_3
Personally listened to 5 FM in the past 6 months?
qg1_4
Personally listened to Radio 2000 in the past 6 months?
qg1_5
Personally listened to Radio Pulpit in the past 6 months?
qg1_6
Personally listened to Highveld in the past 6 months?
qg1_7
Personally listened to Good Hope in the past 6 months?
qg1_8
Personally listened to Radio KFM in the past 6 months?
qg1_9
Personally listened to RPN East Coast Radio in the past 6 months?
qg1_10
Personally listened to Jacaranda Stereo 94-97 FM in the past 6 months?
qg1_11
Personally listened to Radio Algoa in the past 6 months?
qg1_12
Personally listened to BRFM Stereo in the past 6 months?
qg1_13
Personally listened to Radio Oranje in the past 6 months?
qg1_14
Personally listened to Radio Goudveld in the past 6 months?
qg1_15
Personally listened to Radio Lotus Stereo in the past 6 months?
qg1_16
Personally listened to Capital Radio in the past 6 months?
qg1_17
Personally listened to Radio 702 in the past 6 months?
qg1_18
Personally listened to RMFM (Radio Maroela) in the past 6 months?
qg1_19
Personally listened to Radio Metro in the past 6 months?
qg1_20
Personally listened to Radio Zulu in the past 6 months?
qg1_21
Personally listened to Radio Xhosa Stereo in the past 6 months?
qg1_22
Personally listened to Radio Lebowa Stereo in the past 6 months?
qg1_23
Personally listened to Sesotho Stereo in the past 6 months?
qg1_24
Personally listened to Setswana Stereo in the past 6 months?
qg1_25
Personally listened to Radio Venda in the past 6 months?
Total: 7045
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