| Value | Category |
|---|---|
| Enterprise's ability | |
| Foreign market pay much attention on the products. | |
| Good price from foreign market | |
| High profit | |
| Introduced by partners | |
| Mainly sell in market-fairs | |
| Promoters | |
| Relations | |
| Small scales enterprise | |
| Someone introduced | |
| To create jobs if domestic demand declines | |
| Traditional reoationship with partners | |
| Understand the market | |
| advertise roducts through exhibition | |
| already have brand name | |
| big local demand | |
| customer relation | |
| depend on clients who produce products | |
| desire to expand market | |
| domestic market can't buy with high price | |
| expand market | |
| foreign companies buy goods to export | |
| have brand name in the market | |
| have oversea demand | |
| high imcome | |
| high quality products | |
| higher export imcome | |
| higher price in foreign market | |
| indirect export | |
| nguon loi tai san | |
| relationship with partners | |
| to build relationship for seting production base | |
| traditional customers | |
| traditional relationship with partners | |
| want to widen the market | |
| was sub-contracted,only sign contract with Unileve |